![]() ![]() Murphy has affirmed that Balance will help businesses “fix these issues and make sure all future content and campaigns please the regulator, the search engines, and most importantly, their customers at the same time. As part of its launch, the new firm has conducted research into 50 household-name finance brands and scored them against the measurements that both the FCA and Google judge them on, finding that many are failing best practice guidelines on how to communicate online. Sign up here to get the latest marketing news sent straight to your inbox each morningīalance’s launch coincides with the release of the FCA Consumer Duty later this year which will put the spotlight on the communications that all financial services brands have with customers. ![]() That’s why we’ve launched Balance – an agency that is both creative and compliant.” The 23 players that will represent the United States womens national team in the 2023 World Cup in Australia and New Zealand were revealed by manager Vlatko Andonovski on Wednesday.Im Roger. He agreed that there was a big gap in the market, and he’d been feeling the same way for years as well. “Chatting to Alex last summer, I realised this is still a huge issue for in-house marketers. ![]() Morgan added: “15 years ago, when managing digital marketing for a firm in the mortgage sector, I was getting frustrated with agencies that either didn’t understand compliance and the massive difference this makes to how finance brands market themselves, or they were too scared of regulations to suggest work that would cut-through such a competitive space and gain attention. Murphy will join forces with co-founder Gareth Morgan who also works as CEO of the wider Liberty Marketing Group, who has collaborated with dozens of finance clients such as Admiral, Target, Aviva, and MotoNovo. They often have grand transformative multi-year goals, but zero-compromise short-term targets, and the strict regulation, whilst very important, can make it challenging to navigate while pursuing growth.” “Marketing teams tend to be relatively under-resourced and under-budgeted in relation to the size of the business. “I absolutely loved my marketing leadership roles in financial services, but it’s undeniable that it’s a very tough sector to market in,” Murphy said. The agency will be led by Alex Murphy who has over 20 years of financial services marketing experience with brands such as Admiral, The Royal Mint, and GoCompare. The company – the first of its kind in the UK – will aim to help businesses hit their online growth goals and better serve prospective clients.īalance will become the newest agency in the Liberty Marketing Group and will boast a joint resource pool of more than 40 specialist marketers who offer services including SEO, paid media, content creation, social media management, digital PR and digital strategy. The Pirates are the sixth and final club to unveil their City Connect uniforms this season, joining the 14 other clubs who launched theirs over the previous two seasons.Liberty Marketing has unveiled Balance, a new marketing consultancy and agency dedicated exclusively to helping financial brands grow their online presence. They are scheduled to wear them every remaining Friday home game this season, excluding Clemente Day on Sept. ON DECK CIRCLE: The Pirates will wear the new uniforms for the first time on Tuesday when they host the Padres at PNC Park. Other features include the “PGH” chest graphic, which features a structural font and is arched similarly to the city’s bridges, in addition to each letter containing a texture found on the Roberto Clemente Bridge the phrase “We bleed black and gold” above the jocktag and the iconic Pirates “P” on the sleeve. The design takes elements from the city’s steel industry, its three rivers and the checkerboard found in Pittsburgh’s flag, and transforms them into a geometric graphic across the top of the jersey. “From a distance, you see a really subtle design, but if you look closer there's a real story and meaning behind the pattern in the jersey,” said Pirates EVP/Marketing and Fan Engagement Stephen Perkins, who added the intent was to capture Pittsburghers’ understated, head-down mentality and more-than-meets-the-eye quality. We are a Brisbane based video production team, producing high quality, engaging digital video content for brands and businesses in Brisbane and Queensland. The Pirates have unveiled their Nike City Connect uniforms, which feature a simple, hardly flashy design that is accentuated by a light pattern on the gold jerseys. ![]()
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